What does a company owner do all day at SIA? John Makens from I AM answers.

“After a long road trip from Jackson Hole, we arrived in Vegas late Tuesday night. I spent most of the day

Makens making it happen

Wednesday hanging out at the Bluebird booth, watching the madness unfold. That night at dinner, I sat next to Gene Simmons and Carrot Top; a little different than my normal meal. We cruised over to the Riders Poll Awards after dinner, where Travis Rice won 4 out of 5 awards. As the night unfolded, I engaged in some serious debauchery and lost a ton of money…pretty big bummer, but what can you do. We’re all pretty stoked for tonight because Redman is performing at the Hard Rock. Should be a good time.” For more details on John and I AM, click here.

I AM [designs] … pretty sweet

So yeah, a couple of weeks ago this skate/ snow/ surf apparel company called ” I AM Designs ” got brought to my attention. I saw their logo and liked it and figured I had some extra time, why not check out their website.

All I can say is that I love what I saw. The ads crack me up, I [ and so do a couple of my male friends ] love a bunch of their team riders such as Travis Rice & Willie McMillon and their vision/ philosophy kicks ass!

“I AM” is a simple statement that encourages us to be free from the herd and join the movement of self-expression.  Calling us out to stay true to our roots of heart and creativity.  The I AM family is against the traditional systems that try to define us as something we’re not, and the institutions that extract our freedom of expression.  This enlightening energy is spreading worldwide through Clothing, Art, and a family of talented riders.

Their apparel line is rad, sweet and original designs….check them out before everyone else knows about them.

I AM designs

ps: I just got my Peace Maker hoodie in the mail today…. so stoked.

with ads + riders like these… whats not to love??

here’s their [pretty long]  list of team riders:

SNOW
Travis Rice
Kurt Wastell
Chad Otterstrom
Willie McMillon
Mark Carter
Colon Langois
Jeff Kramer
Kinger
Adam Dowell
John Rodosky
Mikey Mahron
Anders
Austin Julik-Heine
Jordan Michilot
Dan Forsberg
Nic Drago
Chuck T
Jesse Horn
SKATE
Colt Cannon
Brad Kinsella
Eli Kovic
SURF
Warren Metcalfe
Paul Brandlin
Adam Wiegand
Roy Steinhart
Chris Hunt
Cody Sherman