SNOWBOARD Mag Publisher Purchases Future’s Snowboarding Assets

Written by:  Mike Lewis | Transworld Business

Storm Mountain Publishing, (SMP) the Boulder, CO based publisher of SNOWBOARD and Freeskier magazines announced last week that it has purchased Future US, Inc’s snowboarding division for an undisclosed amount. According to SMP’s CEO Bradford Fayfield, the acquisition includes the web site futuresnowboarding.com and the women’s snowboarding magazine The Drift. SMP also announced that it will fulfill all of Future Snowboarding’s outstanding subscriptions with SNOWBOARD magazine.

Future’s snowboarding division closed its doors on June 12 of this year due to financial reasons.

“We’re investing heavily in our winter-sports properties, and this acquisition makes temendous sense given our overall business strategy,” says Fayfield. “Future devoted significant resources to developing its snowboarding division, and we’re excited to build upon that foundation.”

SMP will continue publishing Future’s women-specific magazine, The Drift, the sole national, female snowboarding magazine. “For years we’ve wanted to launch a women’s snowboarding magazine,” says SNOWBOARD Publisher Jeff Baker. “They’ve created a fantastic magazine and provided a valuable outlet for showcasing women’s snowboarding.”

SMP will also begin updating futuresnowboarding.com with fresh material in the near future.

http://business.transworld.net/2008/08/06/snowboard-mag-publisher-purchases-futures-snowboarding-assets/