What does a company owner do all day at SIA? John Makens from I AM answers.

“After a long road trip from Jackson Hole, we arrived in Vegas late Tuesday night. I spent most of the day

Makens making it happen

Wednesday hanging out at the Bluebird booth, watching the madness unfold. That night at dinner, I sat next to Gene Simmons and Carrot Top; a little different than my normal meal. We cruised over to the Riders Poll Awards after dinner, where Travis Rice won 4 out of 5 awards. As the night unfolded, I engaged in some serious debauchery and lost a ton of money…pretty big bummer, but what can you do. We’re all pretty stoked for tonight because Redman is performing at the Hard Rock. Should be a good time.” For more details on John and I AM, click here.

(Marketing Works! YES (we can) snowboards launches in Vegas

A little helper from the Yes Booth

Just a quick snapshot from the YES booth. Marketing does work. Very excited to try one of the boards coming out of Switzerland from JMZ, DCP, RDM and JPS.

(Note: check out DCP board’s in the middle. 158 in black on the left and 156 in yellow on the right)

More details on YES can be found at: http://ywc.pulp68.com/.